August04
“Free Room Night” Sweepstakes Increases Web Traffic and Guest Room Bookings for AmericInn
by AmericInnAmericInn successfully completed its first-ever online “Free Room Night” Sweepstakes, which ran from June 1-30, 2009, awarding 30 lucky consumers across the country with one free night’s stay at any AmericInn location of their choosing. One winner was chosen at random each day throughout the month of June.
A few sweepstakes recipients even wrote to thank us and tell us how they’ll benefit from a free AmericInn stay during the next year:
“The gift certificate will be used when my sister and I go to visit my other sister and my husband, both living a few hours away in different nursing homes, in different towns. Staying at an AmericInn will help us have the time to spend with them without having to rush back home. It will also make the finances a bit better for a two-day trip to see them. What a lovely surprise!” – Carol
“I wanted to take the opportunity to thank AmericInn. I could not take a long vacation this year, so I was very excited to win your contest and look forward to my visit.” – Debra
Through the push of public relations, social media outreach, emails, online banner ads, search engine marketing and reciprocal linking from the home page of our Web site, AmericInn received over 65,000 entries for the “Free Room Night” Sweepstakes. Once at the sweepstakes Web site, thousands of consumers redirected themselves to AmericInn’s site to learn more about the national hotel chain.
